The theory of mind asserts that modeling mental states, the ability to put oneself in the place of another, is the exclusive ability of a person. Scientists consider it even one of the main markers of consciousness. But it turned out that humans are not the only biological species that can simulate mental states.
Surprisingly, the thoughts of David Ogilvy, founder of advertising agency Ogilvy & Mather and Ogilvy PR, who came up with ingenious marketing strategies and approaches to advertising 70 years ago, are still relevant today. The secret of this popularity lies in a special flair, which made the unsuccessful copywriter “the most famous wizard of the modern advertising industry”, according to Time magazine
Gustavo Adolfo Becquer – this name, unfortunately, is not as familiar to the Ukrainian reader as it deserves. Becquer, however, is considered the most published Spanish-speaking author after Miguel Cervantes. This fact speaks volumes, considering that Don Quixote is the hallmark of the entire Spanish culture.
In his book The Seven Habits of Highly Effective People. Powerful tools for personal development. Stephen Covey offered clear strategies for success without wasting a single printed page on verbal “water”. More than 20 years after the book was published, these seven skills not only have not lost their relevance, but also help millions of people to successfully conduct business, develop and build a business.
Rose Marcario stepped down as Chief Financial Officer of Patagonia, forever inscribing her name on the leadership list of this century and leaving behind a financially strong company that has become a model for social and environmental activism. It was with her light hand that Patagonia consumers were able to feel part of the movement that is changing the planet for the better
If you think laughter is not serious, you are wrong. Because a whole branch – gelotology – is quite seriously and professionally engaged in laughter. This is the name of the science of laughter and its influence on the human body, which works at the junction of many other sciences – physiology, psychology, philosophy. Our story is about a man who made a huge contribution to its development – Norman Cousins
Creative, sacrificial, wayward, sometimes eccentric – the wives of geniuses. To be the “second half” of an outstanding person is hard work, a fateful vocation, and sometimes a life mission. The wives of geniuses have to take everything into their own hands, and sometimes go into the shadows in time
Harvard Business Review published research according to which the main reason for the reluctance of the leader to reduce the role of bureaucracy is the psychological dependence on the possession of power. In essence, this is an addiction, the mechanisms of which are similar to drug and alcohol addiction or an abnormal addiction to food and sex. Power gives the bureaucrat incomparable pleasure
The American scientist, billionaire, search engine developer and co-founder of Google Sergey Brin is a modest and non-public person. His main goal is to change people’s lives for the better, and he started with his own company – made it the best place in the world to work
Spirituality and religiosity are deeply rooted in neurobiological processes. On the one hand, sociology argues that atheistic attitudes in humanity are slowly but steadily growing. On the other hand, they are unlikely to be able to cope with evolution, which once built religious feeling into the neurobiological matrix of a person
For many years, Astarta has been a donor of Believe in Yourself Charity Fund programs. During this time, a long way has been passed – from targeted assistance to talented children to the realized need to change the system of higher education. In an interview with Huxleў Irina Ivanchik about how a local charity project has outgrown itself, becoming a project of influence at the state level
The name of Mary Barra, CEO of General Motors, is mentioned when it comes to the values of companies, the role of women in business, and strong, tough and high ground decisions. She started the game on foreign territory, having managed to enter the elite primordially male “auto club”. And made this territory her own