Surprisingly, the thoughts of David Ogilvy, founder of advertising agency Ogilvy & Mather and Ogilvy PR, who came up with ingenious marketing strategies and approaches to advertising 70 years ago, are still relevant today. The secret of this popularity lies in a special flair, which made the unsuccessful copywriter “the most famous wizard of the modern advertising industry”, according to Time magazine
In his book The Seven Habits of Highly Effective People. Powerful tools for personal development. Stephen Covey offered clear strategies for success without wasting a single printed page on verbal “water”. More than 20 years after the book was published, these seven skills not only have not lost their relevance, but also help millions of people to successfully conduct business, develop and build a business.
Rose Marcario stepped down as Chief Financial Officer of Patagonia, forever inscribing her name on the leadership list of this century and leaving behind a financially strong company that has become a model for social and environmental activism. It was with her light hand that Patagonia consumers were able to feel part of the movement that is changing the planet for the better
Why is development the main criterion for the survival of a person, family, company, society? Because, as soon as development stops, even a short pause quickly turns into stagnation and degradation. Moreover, the issue of development is relevant for any level
Creative, sacrificial, wayward, sometimes eccentric – the wives of geniuses. To be the “second half” of an outstanding person is hard work, a fateful vocation, and sometimes a life mission. The wives of geniuses have to take everything into their own hands, and sometimes go into the shadows in time
I would like Ukraine to develop in the vector of Western countries, adopting their cultural values. This is happening now, but it can only be viewed with restrained optimism. I hope we will be able to ensure that more and more Ukrainian businesses are integrated into the processes with Western partners. Then the evolution of views will be inevitable
The American scientist, billionaire, search engine developer and co-founder of Google Sergey Brin is a modest and non-public person. His main goal is to change people’s lives for the better, and he started with his own company – made it the best place in the world to work
For many years, Astarta has been a donor of Believe in Yourself Charity Fund programs. During this time, a long way has been passed – from targeted assistance to talented children to the realized need to change the system of higher education. In an interview with Huxleў Irina Ivanchik about how a local charity project has outgrown itself, becoming a project of influence at the state level
What is the secret of Uklon, how do promotional codes work, and why the expansion to Africa did not work out
The name of Mary Barra, CEO of General Motors, is mentioned when it comes to the values of companies, the role of women in business, and strong, tough and high ground decisions. She started the game on foreign territory, having managed to enter the elite primordially male “auto club”. And made this territory her own
If all Ukrainian companies merge into one, they will still not have enough capacity to enter a world-class system. If your market is only Ukrainian, then it’s too early to talk about development. If you compete with another EU company, you will lose. When solving complex engineering problems, it’s hard to predict how long it will take in the end
The platform helps you find tutors in 185 countries around the world. The project was founded in 2012 and was included in the list of 30 best startups according to Forbes.
The innovation is to create a system within which you can trust the product and the teacher’s expertise. Preply provides a unique strategy for each “student-teacher” pair, based on the success of a particular student