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“Interest in life in all its manifestations is the secret of all creative people”. American advertising genius Leo Burnett’s rules of success
The founder of Leo Burnett Worldwide used non-standard approaches in his campaigns, amusing and annoying conservative advertisers. When the first advertising campaigns were successful, the manufacturers realized that market space could be grabbed by stimulating the main consumer wants and needs, and customers began to chase Burnett.
LONELY IN THE BRAIN: distrust is toxic and deadly
Lonely people bring their psycho-emotional toxicity to corporate cultures and negatively affect teams, reducing their efficiency and productivity.
PHILOSOPHICAL CINEMA: Jean-Pierre Jeunet’s Amelie is the first instablogger in history or the role of art in the mass market
The film Amelie tries to solve one of the most basic problems of humanity: how to overcome loneliness. The answer is obvious: no way, because a person comes alone and leaves alone. And the feeling of alienation is always with him. But if you do not make attempts to feel the warmth of other people at least for a short time, then there is no need to live. And Amelie makes these attempts.
CLIMATE DISASTER: It’s impossible to be saved alone! (Part I)
Gates’ book is a very pragmatic view of the global business leader on the problem of climate. In the language of irrefutable figures and facts, he clearly explains how close we all have come to disaster and what each of us must do – at his own level of responsibility to avoid it
ROOTS AND WINGS with Boris Burda: Ivan Pului from Ternopil region – one of the pioneers of X-ray radiation
The memory of this outstanding Ukrainian is honored enough in Ukraine, and it is wonderful! It is a pity, of course, that he did not publish his work two months earlier – maybe then he would have won the first Nobel Prize in physics. But making a great discovery is more important than fussing about priorities…
NON-TRIVIAL SOLUTION: How to prevent many suicides?
In the middle of the 19th century, brothers Karl and Johan Lundstrom glorified and enriched their native Sweden with their invention – after a few years 155 factories produced it, selling it all over Europe. But it is not enough – thanks to their invention, one of the previously common types of suicide has practically disappeared. What did they come up with?
“Leadership is not just about transferring energy, but about unleashing the energy of other people”. Leadership guidelines by sustainable development evangelist Paul Polman
Paul Polman became the first executive to put corporate values at the forefront of culture. He argues that the same values in all branches of the company around the world can be the glue that will keep the company from falling apart. It is the only way a successful corporation can operate.
JOSHUA BELL’S CARPE DIEM
It is in the interest of both society and the state to support culture. Even if you don’t have much money, you can always donate 50 dollars a year. In some countries, like Austria, culture is an integral part of everyone’s life — starting with a taxi driver who knows which opera is on stage tonight. And this is not the concern of a few individuals but the DNA of the entire society
KЪNIGA: art, literature and the spirit of the Golden Gate
KЪNIGA is an exhibition project dedicated to reading and literature. The spirit of the times living in the Golden Gate becomes a symbolic home for the exhibition, emphasizing the continuity of generations, transmitted both through architecture and through the book
HOW CULTURE AND ARTS INFLUENCE THE ECONOMY OF COUNTRIES: reflects Krzysztof Pus Zanussi (Part I)
We must not think that culture is an additive. When we have already achieved a certain way of life, then we will spend money on culture. Absolutely fake image. Culture is essential. When hunger, it also plays an important role. It connects the nation, makes the foundation on which we build the state.
HEIDEGGER’S LESSONS FOR THE POSTKOVIDAL WORLD
Technique is capable of revealing to the limit everything inauthentic in human existence. Technology is immersing modern civilization deeper and deeper into a viscous trance dream-darkness. And thinking itself and the need to think as the core of human nature are almost completely forgotten
A HANDFUL OF RAISINS: the rules of success for the new stars of the world of gastronomy Nusret Gokce, Magnus Nilsson and Alan Geaam
In our world of culinary awareness, when the rules of a good steak have been known to every housewife for a long time, aspiring chefs need to work hard to break through and become famous. They need to learn diligently from the best and carefully delve into the smallest details. And the most important thing is to find your own memorable flavor. The whole handful is even better.