Before World War II, British pilots noticed that it was difficult for them to take notes in flight – the pens were flowing due to the pressure difference (at altitude, the air was thinner). How to get out of this situation?

Let’s hope that we will still hear about the new successes of the grandson of the inhabitants of Belaya Tserkov – of course, far from us, but who is to blame? Things are only treasured when they’ve disappeared. We must at least remember about such people and live so that they do not leave us.

The Great Depression has not ended in the United States yet, and it is difficult for an engineer who has lost his job to find one. His work – the installation of heating equipment in houses – has little meaning, when one can only dream of large-scale construction. How could he sell this dream?

In 1964, giving an interview to the French magazine The XXth century, he said, “Who knows if I would have thought so if the Ukrainian sun had not ignited in me a feeling of longing for something that I myself do not understand?”

In 1801, the great watchmaker Abraham-Louis Breguet invented the tourbillon, a device that increases the accuracy of the watch. But now the watch is already very accurate, and the tourbillon significantly increases its value. How to sell a tourbillon watch?

Her hobbies were not crippled by any moral considerations, or feigned chastity, or everyday taboos… She was free long before the “general female liberation”.

Coca-Cola’s main competitor (Pepsi Cola, of course) has released a number of witty advertisements with one common idea: the Coca-Cola drinker is unsuccessful and dull, but as soon as he drinks Pepsi Cola, miracles begin… How to neutralize this ad?

Do not blame me for recalling such a fellow countryman – we have all sorts of them. If someone reproaches, asking a rhetorical question, “Do I really advise you to take an example from him?”, I will honestly answer, “Yes, I do! But not in everything!”

In the Middle Ages, Arabic numerals appeared in Europe (in fact, Indian, but everyone is already used to calling them that). They are more convenient and simpler, but who knows if there is no harmful witchcraft in them? In addition, it is much easier to forge them than the usual Roman ones. What to do?

While there is no need to perpetuate the memory of Philip Kotler – at 90 he is quite cheerful and can do something else. But for what had already been done, he was repeatedly noted with a variety of honors. They are given to outstanding scientists for their undoubted successes. It’s nice that among the 22 universities that awarded him the title of Honorary Doctorate, there are both the Kyiv-Mohyla Academy and the Shevchenko Kyiv National University.

At the beginning of the 20th century, a Swiss engineer walked with his dog somewhere, and it came home with a bunch of thistles entangled in the wool. He could just comb them out, but he didn’t stop there. What did he do?

I can’t say that he is forgotten, but to say that they remember him enough is also not true. Maybe it suggests that we are so rich in wonderful people that we can forget about figures of Samoilovich’s level? I’m afraid it indicates something else…