HOW CULTURE AND ART INFLUENCE THE ECONOMY OF COUNTRIES: reflects Ilja Laurs (Part IV)
The global demand for talent has changed the way we manage human capital. In the era of the industrial revolution, a “functional”, “legal” attitude towards labor and personnel was in demand. A good employee is one who follows instructions and rules, who is rigidly inscribed in a hierarchical matrix of industrial relations, and who observes corporate laws.
However, in the last 50-60 years, ECOlytic models of organization management began to define the role of a manager as a leader who supports the processes of self-organization in the system, its viability and natural productivity.
The new management philosophy emphasized the transition from “law” to “culture”. According to Ilja Laurs, the leading ideologist and founder of Nextury Ventures, the new paradigm has found its most striking embodiment in the development of creative industries. We offer the readers of the almanac a short interview with him on this topic.
LAW OF WEAK CULTURE
The value system and wealth of a country vary greatly around the world. One of the main pillars of modern civil society is the law. It regulates interaction in society, protects people and ensures their rights. But such a system has two drawbacks:
Due to its static nature, inflexibility in the speed of reaction to a rapidly changing world, the law cannot provide for all moments.
The law is valid only as long as it is followed.
This mechanism is much weaker than the system of cultural values.
STRONG CULTURE – STRONG ECONOMY
Culture has an impact on a person, placing him in a certain moral framework, and can synchronize society much more than the law. And this is much more important. The countries with the most developed economies have a high cultural value system. The model of society is built according to the principle – morality, culture, economics, law – and not in reverse order.
Culture is a value system that reflects human activity in its most diverse manifestations. Art is one of the elements of culture in which artistic and aesthetic traditions are accumulated. It is distinguished by its versatility and significance in the modern world. The primary goal of art is to create something beautiful harmonious and perfect. For me, this is the highest value.
CREATIVE INDUSTRIES AND SUSTAINABLE DEVELOPMENT
Today, culture encompasses a huge number of different activities, including architecture, fine arts, music, software, etc., and they are also economic activities that are based on the creation of intellectual property, services and products.
According to statistics from UNCTAD (United Nations Conference on Trade and Development), in the trade in creative goods and services, for almost 20 years, export growth rates have often exceeded those in other industries.
The culture industry can and should be an essential element of growth strategies. The United Nations has declared 2021 the International Year of the Creative Economy for Sustainable Development. Today, around the world, the cultural and economic spheres are of particular relevance in the digital transformation, when COVID-19 brought the world online.
To be continued…